Today, we are faced with the tough decision of putting a number of our talented team at risk of redundancy, resulting in approximately 25 roles at Netspeak becoming redundant. The decision to engage in a redundancy process has not been easy, particularly given the effect this will have on our dedicated and hardworking team. However, it’s important for us to be able to adapt our structure to ensure we can efficiently navigate through the increasingly challenging landscape of the current gaming industry.
Netspeak’s ambition is simply to “build worlds people want to spend time in”. We’ve been creating new experiences, mashing genres and core loops together & combining research with our experience as both gamers & developers.
Navigating mobile gaming's landscape, marked by evergreen top-grossing titles and evolving user acquisition and privacy issues, has always been a complex endeavour. But the last 12 months have been especially tough. We hit major milestones that in previous versions of the industry, would have easily triggered new investment. But the fact is that new IP is just a huge risk.
That being said, external factors are only part of an ongoing, ever changing strategy. We have learned some valuable but expensive lessons in our time. Our definition of product market fit has evolved alongside our audience definition. Making something truly new takes time, energy and luck.
For us at Netspeak; we believe in what we’re building. We love Sunshine Days & the community that has sprung up around it. We love having a safe, kind & supportive corner of the internet to retreat into when we need some space. We believe we’ve built something special.
And so, when we realised that without extra financial support (needed to combat the rise in price of UA across all channels as well as to keep cash flowing for a game with a long payback period) and after considering all other possible options, we unfortunately concluded that we will likely have to scale down our operations.
We are dealing with this the same way Netspeak has dealt with all of the hardship we’ve been through together over the last 5 years; by being kind, supportive & excellent to one another. While we are looking at potential alternatives to redundancy, we want to do right by the team members affected by this process and make sure that they have the best opportunity to find incredible work elsewhere if we are not able to avoid making redundancies at the end of our consultation process. We’re therefore running CV workshops, interview training & we’re leveraging our extensive network of investors & portfolio companies.
Our commitment to providing excellent support and engagement for our community remains unwavering. We will continue to build Sunshine Days, ensuring that the game grows stronger and continues to bring our unique combination of surprise & delight to our players.